Kellogg actively participates with other organizations, health agencies and governments to promote the importance of a balanced diet and an active lifestyle.

Some of our recent sponsorship efforts include:

• The American Heart Association Go Red Campaign
• "Speaking of Women's Health" events
• Girls on the Run, an after-school program for girls ages 8-11 focusing on running games and workouts to promote physical activity, culminating in a 5K race

 

Kellogg's Frosted Flakes® "Earn Your Stripes™"

This program is designed to encourage kids to get physically fit, eat right and work hard. Superstar athletes team with Tony the Tiger® to offer "Tips from the Pros" centering on sports activities including soccer, basketball and skateboarding.

 

Get in Step™

Get in Step™ is a 12-week family program that combines Kellogg's cereal with walking an extra 2000 steps each day using a pedometer.

 

Zumbando con Kellogg's™

This partnership, between Kellogg and Zumba – a form of dance exercise using Latin rhythms, promotes the importance of combining physical exercise and a balanced diet toward maintaining a healthy lifestyle. DVDs were offered on packages and via Internet and television, and local events were held in more than 30 Hispanic communities.

 

Healthy Beginnings™

This multi-dimensional program is designed to educate consumers about the health benefits of Kellogg's cereals, emphasizing in-store initiatives and healthcare professional outreach, such as health tips, recipes and links to health-focused websites.

 

SnackRight

This program brings together many of Kellogg company's "better for you" snacking products in an effort to help consumers snack right. The program also helps to educate busy moms, so that they can make nutritious snacking choices that still offer great taste and variety.