Kellogg’s® and You – our Diabetes Friendly Choices

Most nutrition professionals agree that "all foods can fit" into a diabetic diet. That’s because the nutrition profile of one food is not as important as how that food is worked into your daily meals and snacks.

In this way, all Kellogg’s® products can fit into a diabetic eating plan. However, some products are better choices due to the amount of carbohydrate and fat they contain.

Now we’ve made it easy for you to find which of your favorite Kellogg’s® products are Diabetes Friendly.

Here you’ll find more information on the who, what, why, where, when, and how of Kellogg’s Diabetes Friendly choices. For more information on eating smart with diabetes, Click here.

---

WHO came up with the Diabetes Friendly Criteria?

A team of nutritionists at the Kellogg Company defined the Diabetes Friendly criteria. The criteria are based on general guidelines from the American Dietetic Association and the American Diabetes Association.^* These organizations agree that people with diabetes should:

• Manage their carbohydrate intake, following a scheduled meal plan
• Manage portions and increase physical activity, striving to maintain a healthy weight
• Limit saturated fats
• Make “nutrient dense” food choices, limiting foods that provide a lot of sugar yet few nutrients
• Eat plenty of fruits, vegetables and whole grains
• Choose low-fat dairy foods and lean protein sources

^*The American Dietetic Association and the American Diabetes Association have not endorsed the Diabetes Friendly seal.

---

WHAT does “Diabetes Friendly” mean and WHAT Kellogg’s® products are Diabetes Friendly?

When you see Diabetes Friendly on one of our products, you’ll know it meets the following nutrient criteria for carbohydrate, fats and sugars:

Cereals

• Provides 30 grams or less of total carbohydrate per serving
• Is low in fat (which is generally 3 grams or less per serving)
• Provides 1 gram or less saturated fat and 0 grams trans fat per serving
• 9 grams or less sugar for cereals

The following Kellogg products are Diabetes Friendly choices. These are the same products you’ve always known and loved … now you know they are Diabetes Friendly.

Click below on package for nutrition information.

---

---

WHY were these guidelines chosen?

Our criteria to carry the Diabetes Friendly seal is based on general guidelines from the American Dietetic Association, the American Diabetes Association and the National Diabetes Education Program. More specifically:

• Carbohydrate: General guidelines are 45 to 75 grams of carbohydrate per meal and 15 to 30 grams of carbohydrate per snack.² The Diabetes Friendly criteria for carbohydrate were developed to fit easily into this recommendation. Additionally, according to the “Diabetes Exchange System” developed by American Dietetic Association and American Diabetes Association, one “exchange” of carbohydrate equals 15 grams. Therefore, 30 grams was used so that Diabetes Friendly choices could easily fit into exchange planning. For more information on carbohydrates, visit Know Nutrition. Fiber, which is a type of carbohydrate, is not included as part of our criteria since people with diabetes don't need more fiber than those who don't. ³ While every food you eat doesn't have to be high in fiber, you'll want to strive to meet the daily recommendation by the end of the day through a combination of foods.
• Fat: While controlled carbohydrate intake is key for keeping your blood glucose in check, the amount and type of fat you eat is also important for good health. In fact, people with diabetes are at a greater risk of contracting heart disease. Therefore, we have added limits on fat to help you manage the amount and type of fat you eat. For more information on fat, visit Know Nutrition.
• Sugar: The American Dietetic Association and American Diabetes Association agree that sugar does not cause diabetes. They also agree that sugar does not raise blood glucose levels any more than other types of carbohydrates do. However, we know that sugar content is important to you so we’ve included it in our criteria. Just keep in mind that health professionals agree that monitoring total carbohydrate content (rather than just sugar intake) is the best approach to managing your blood glucose. For more information on sugar, visit Know Nutrition.

---

WHEN will I be able to find the Diabetes Friendly logo on packaging?

You will start seeing the logo on packages of Kellogg cereals in November 2008 with possible expansion into other categories such as snacks.

---

WHERE will the logo be on the box?

The Diabetes Friendly logo will be on the side panel above the nutrition facts panel for most products. Additionally, we will continue to provide the diabetic exchange information on the nutrition side panel as well to facilitate meal planning using this method.

---

HOW do I use the Diabetes Friendly logo?

The Diabetes Friendly logo simply makes it easy for you to identify which of your favorite Kellogg’s® products are best for people with diabetes. While all Kellogg’s® products can fit into a diabetic eating plan, some products fit into your diet more easily due to the amount of carbohydrate and fat they contain. We’ve identified those products for you with our Diabetes Friendly logo, making it easy for you to make an informed choice.

Our Diabetes Friendly logo is not a replacement for diabetes meal planning. If you have diabetes, you’ll want to work with a registered dietitian or certified diabetes educator to learn more about diabetes meal planning – including the option of counting carbohydrates or using the exchange system.

---

References:

1. The American Dietetic Association and the American Diabetes Association have not endorsed the Diabetes Friendly seal.

2. Source: American Dietetic Association Guide to Diabetes Medical Nutrition Therapy and Education, 2005. Based on a 2,000 calorie a day diet, which is the basis for MyPyramid and the Nutrition Facts Panel.

3. The American Diabetes Association recommends that you get 20-35 grams of fiber per day, which is the same amount for people with or without diabetes.